Star Wars AT-AT Walker

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With the release of the "The Last Jedi" approaching we thought how Augmented Reality could best be applied to create a unique and engaging experience for fans in New York City. What better way than to place an AT-AT Walker in Central Park. 

Lucky viewers would be awestruck of witnessing a Star Wars AT-AT walker scanning the area for any rebel alliance. Along with the AT-AT walker, information tags were placed at key locations containing trailers and details of the upcoming film.

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Tapping on the AT-AT Walker will transport you inside, giving an experience to see the inner workings of one of Empires most impressive vehicles.

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Tapping on virtual tags brings up specific information, you can see new trailers and even be notified of release dates.