Star Wars AT-AT Walker
With the release of the "The Last Jedi" approaching we thought how Augmented Reality could best be applied to create a unique and engaging experience for fans in New York City. What better way than to place an AT-AT Walker in Central Park.
Lucky viewers would be awestruck of witnessing a Star Wars AT-AT walker scanning the area for any rebel alliance. Along with the AT-AT walker, information tags were placed at key locations containing trailers and details of the upcoming film.
Tapping on the AT-AT Walker will transport you inside, giving an experience to see the inner workings of one of Empires most impressive vehicles.
Tapping on virtual tags brings up specific information, you can see new trailers and even be notified of release dates.