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Build, Preview, and Distribute AR, all in one app.

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Getting Started

First time working with Lens Studio? Learn how to get started bringing your augmented experiences to reach people around the world.

Beginner Templates

Lens Studio provides several templates that require little to no assets to help you get started with creating your own Lenses!

Powerful Interactive Experiences

Start with the Script Editor or Behavior helper script to build interactive experiences without writing code, or use JavaScript to create more complex Lenses.

Transform Anything, Anywhere

Lens Cloud powers a new generation of AR experiences that are more dynamic, useful, and interactive than ever before.

Add Magic to Your Creations

SnapML allows you to make your Lenses even more intelligent with machine learning. Just plug in an ML model to apply any art style to the camera feed, use custom segmentation masks, attach images to custom detected objects, understand what is in the scene, and more.

A Whole New Dimension

Create the world you want to see with Spectacles — our first pair of glasses that bring augmented reality to life, redefining how we interact with and overlay computing on the world.

Create and Publish

Import Your Creations

Design in your preferred 2D or 3D software. Then, import your artwork directly into Lens Studio.

Build Your Experience

Start with a template, or design your Lens from scratch. Advanced features like 3D Face Mesh, custom shaders, and scripting can help bring your creation to the next level.

Publish & Promote

Submit! Once it’s published, Snapchatters around the world can use your unique Snapcode and Lens Link to unlock and share your Lens.

Grow your business with Lens Ads

Learn about Lens Ads